When it comes to advocacy, emotion can be more powerful than logic. At the UNEP Plastic Bag Ban Forum, I heard the horrific statistic that 24 million plastic bags are used monthly in Kenya, and that they take 700 to 1000 years to biodegrade. This means that not a single plastic bag has degraded yet! The fact that plastic is destructive to the environment, our health and other living creatures, is not new information. So, why aren’t we all behaving differently?
Read more
What I learned from giving a TED Talk
Governance, Kenya, News & Events, Strategic CommunicationsExactly a week ago, my TED Talk about Colour in Faith, a project about countering fear through social practice art was published. The talk is less than twelve minutes long but it took me a lifetime to prepare for it!
Those twelve minutes were prepared over months and days of working with my colleagues at Well Made Strategy, the TED curatorial team and wonderful Broadway choreographer Danny Mefford. I’m going to save you a lot of time and share a few useful tips from my experience.
Read more
Insights PODCAST: election EXTRA
Governance, Kenya, Money, Shujaaz, Strategic CommunicationsLISTEN to the THIRD episode of the new Well Told Story INSIGHTS Podcast
Read more
Defying gravity: why the ‘submarine strategy’ drags you down
Research, Strategic CommunicationsA lot of think tanks and research organisations end up using a submarine strategy. They don’t do it deliberately. It’s just what happens, by default, in the absence of a communications strategy.
Read more
Insights PODCAST: social practice art
Governance, Kenya, Strategic CommunicationsLISTEN to the second episode of the new Well Told Story INSIGHTS podcast
To listen: CLICK HERE (19 mins)
Read more
Who cares about plastic bags?
Strategic CommunicationsWhen it comes to advocacy, emotion can be more powerful than logic. At the UNEP Plastic Bag Ban Forum, I heard the horrific statistic that 24 million plastic bags are used monthly in Kenya, and that they take 700 to 1000 years to biodegrade. This means that not a single plastic bag has degraded yet! The fact that plastic is destructive to the environment, our health and other living creatures, is not new information. So, why aren’t we all behaving differently?
Read more
Insights PODCAST: politics & governance
Governance, Kenya, Research, Segmentation, Shujaaz, Strategic CommunicationsLISTEN to the first episode of the new Well Told Story INSIGHTS Podcast
Read more
Elections: how young people could ‘change everything’
Governance, Kenya, Strategic CommunicationsNext month Kenya goes to the polls, with national elections across the country. Everyone is hoping for peaceful politics and mass participation. But expectations are, it’s fair to say, cautiously realistic on both counts.
Read more
How spectacular public art can heal division and unite communities
Governance, Kenya, Strategic CommunicationsTerrorists use spectacular moments of death and destruction to create division and fracture communities. But can public art create equally spectacular moments of beauty and love, that can heal division and unite communities? That’s the subject of a new book, called ‘Art in the City’. The opening chapter of the book is authored by my colleague at Well Made Strategy, Nabila Alibhai.
Read more
Fake-news and alt-facts: you don’t have to compromise to be persuasive
Strategic CommunicationsDonald Trump believes that climate change was “created for and by the Chinese” and just signed an executive order putting an end to the ‘war on coal‘. Despite the consensus within the global scientific community that climate change is triggered by human activity, many people simply do not buy it. A new book that explores “the myth gap” explains that evidence and arguments (on their own) are not enough. Closer to home, persuasion is not just for salespeople; you may have to persuade donors to fund your amazing intervention, to persuade your boss to take on your brilliant idea or even persuade an entire community to adopt new behaviours.
Read more
WTPOA: What’s the point of acronyms?
Strategic CommunicationsWhat’s the point of acronyms? Or if you prefer, WTPOA. Well surely there can only really be one point, and that is to save time. But does using acronyms really save time? I don’t think so.
Read more