Guest Post: Artful Conferences by Lucy Maina — Education initiative uses social practice art to innovate.

How do you inspire innovation? The Regional Education Learning Initiative (RELI) had the daunting task of encouraging innovation among 160 educators from five countries in East Africa at the last RELI convening. To meet the challenge they solicited the help of the culture consultants at limeSHIFT. limeSHIFT works with communities – public and private – to make them their most productive, purposeful and creative.

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Why the World Cup has everything to do with think tank communications

First published by The World Cup is now in full swing and, whether you love or loathe it, football will continue to dominate the news cycle over the next few weeks.

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Robert Mugabe: my part in his downfall

History will remember this as the week that Mugabe finally fell. But history will almost certainly forget the bit-part role I played in his downfall.

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Insights PODCAST: strategy SPECIAL

LISTEN to the FIFTH episode of the new Well Told Story INSIGHTS Podcast

To listen: CLICK HERE (26 mins)

Subscribe on iTUNES so you never miss an episode.

This is a special episode about the work of Well Made Strategy, our strategic communications consultancy section.

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Nudge, nudge, tweet, tweet

In the  week that US academic Richard H. Thaler wins the Nobel Prize for his work on behavioural economics, it’s worth thinking about what that means for us lesser mortals toiling on the coal face of learning, health, and happiness (the suffix to his 2008 book, Nudge, with Cass Sunstein).

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What I learned from giving a TED Talk

Exactly a week ago, my TED Talk  about Colour in Faith, a project about countering fear through social practice art was published. The talk is less than twelve minutes long but it took me a lifetime to prepare for it!

Those twelve minutes were prepared over months and days of working with my colleagues at Well Made Strategy, the TED curatorial team and wonderful Broadway choreographer Danny Mefford. I’m going to save you a lot of time and share a few useful tips from my experience.

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Defying gravity: why the ‘submarine strategy’ drags you down

A lot of think tanks and research organisations end up using a submarine strategy. They don’t do it deliberately. It’s just what happens, by default, in the absence of a communications strategy.

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Insights PODCAST: social practice art

LISTEN to the second episode of the new Well Told Story INSIGHTS podcast

To listen: CLICK HERE (19 mins)

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Who cares about plastic bags?

When it comes to advocacy, emotion can be more powerful than logic. At the UNEP Plastic Bag Ban Forum, I heard the horrific statistic that 24 million plastic bags are used monthly in Kenya, and that they take 700 to 1000 years to biodegrade. This means that not a single plastic bag has degraded yet!  The fact that plastic is destructive to the environment, our health and other living creatures, is not new information.  So, why aren’t we all behaving differently?

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