Well Made Strategy

gacheri ndumba

Gacheri Ndumba

Gacheri has had a successful career in communications as a brand equity/strategy researcher and has crafted public policy for the  Government of Kenya  and the African  Union; she has an MA in Global Studies from the universities of Vienna/Leipzig.

Farida Nzilani

Farida Nzilani is the Digital Media Strategist for Well Made Strategy. For six years, she was Digital Media Producer of social and new media at Shujaaz Inc. where she was responsible for producing, overseeing and analysing the conversations of 1.3 Million Kenyans generated by Shujaaz fans on a daily basis.

Now the executive producer of Shujaaz Inc.’s Hustle Fiti, for Well Made Strategy, she develops social media strategies that contribute to tangible increased engagement – not just likes and follows.

Farida Nzilani
Anna Njoroge Ngaruiya

Anna Njoroge Ngaruiya

Anna Njoroge Ngaruiya oversees finance operations for Well Made Strategy. She is also the CEO and Founder of Ythera a Kenyan, skin and personal care brand focusing on local manufacturing. She studied in the US where she graduated with a Bachelor’s Degree in Accounting and also holds an MBA in International Business. She has over 15 years of experience in finance and accounting operations including Financial Controller for a leading mass media company in the US and CFO of a retail chain in Kenya. Anna is very passionate about creating sustainable African brands and is a champion of local manufacturing. She strongly believes it is vital to create industry in order for Kenya and Africa to develop grow and generate sustainable wealth.

Nabila Alibhai

A global citizen from Nairobi, Nabila has had significant career in strategic and creative consulting and is the Founder of limeSHIFT and inCOMMONS, cultural production organizations that shift culture through creative practices in design, civic leadership and participatory planning.

She has held positions in the Aga Khan Development Network, the United Nations and the International Organization for Migration and has worked on projects in Afghanistan, Pakistan, Kenya, Tanzania, the United States and Switzerland. She has a Master of Public Health from Yale University and is trained in conflict resolution. She was also mid-career fellow in MIT’s Special Program for Urban and Regional Studies in order to advance her efforts on community solidarity. For more…

Our grantees were inspired by the communications sessions, and the work that Well Made Strategy did to bring out our thinking in the donor meeting was incredibly useful."

Donor Collaborative Manager, USA

Rob Burnet

Rob founded Shujaaz Inc. in 2009. He oversees all aspects of the organization and has responsibility for strategic direction and design, programme implementation, quality control and standards, external relationships and overall organizational management, as well as sitting on both the Board and Advisory Committee. Simultaneously he founded Well Made Strategy with Miles Bredin.

Before establishing Shujaaz Inc. Rob spent seven years as The Ford Foundation’s Programme Officer for Media Arts and Culture based in Nairobi. He has also been a Visiting Research Fellow at the University of Reading, has worked in large scale public interest TV production for East Africa, and he founded and led Nairobi’s contemporary art studio The Kuona Trust.

Everlyn Kemunto

Everlyn Kemunto has Masters degrees from London and Nairobi. She has extensive progressive experience in programme design, especially for youth engagement, strategic communication and organisational development. An MEL expert, she had a background in education, international development and communications at the Aga Khan Foundation before joining Shujaaz Inc. and Well Made Strategy. She often focuses on research and research strategy design for learning.

Sarah Forde Owuor

Sarah is a former BBC radio journalist, presenter and producer and the founder of Moving the Goalposts, a girls’ football and rights programme in Kenya. She couples her experience of working in civil society and her BBC media work for Well Made Strategy, helping organisations throughout Africa to become much more strategic in their communications.

This feedback is really helpful! This coaching is fantastic! We're feeling empowered! You've helped jumpstart something we really needed and wanted!”

Research Director, USA

Richard Darlington

Richard is Campaign Director in London on behalf of 25 leading international NGOs, running a campaign to defend UK aid and development. He has worked at three UK government departments in Whitehall. Most recently, he was Special Adviser at the Department for International Development. He helped IPPR to win the Think Tank of the Year award on three occasions, in three separate periods running the press office of the UK’s premier centre-left think tank. He has helped development programmes design and implement communications strategies in nine African countries and led training, mentoring and coaching for senior and junior staff alike.
Richard Darlington
Miles Bredin

Miles Bredin

Miles is a bestselling author and former foreign correspondent. He has been United Press International’s East Africa Bureau Chief and private sector strengthening advisor to the Afghan Minister of Finance.  He has devised and implemented communications strategies across Africa and beyond.