By Mumbi Kanyogo, Strategic Communications Advisor, Well Made Strategy
This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here
Persuasion is our trade.
When working on campaigns our aim is to design narratives that persuade swayable audiences to support our partners’ objectives. We do this by making sure that our audiences interact with our carefully selected and engineered narratives and by messaging as many times as possible.
It is easy to get it wrong.Read more