Campaign strategists should value storytellers for they know our target audiences well, by Mumbi Kanyogo

Campaign strategists should value storytellers for they know our target audiences well

By Mumbi Kanyogo, Strategic Communications Advisor, Well Made Strategy

This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here

Persuasion is our trade. 

When working on campaigns our aim is to design narratives that persuade swayable audiences to support our partners’ objectives. We do this by making sure that our audiences interact with our carefully selected and engineered narratives and by messaging as many times as possible. 

It is easy to get it wrong. 

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Children’s Voices Must be Heard when Building Programmes and Policies about Them: the Dignified Way By Njuhi Chege

Children’s Voices Must be Heard when Building Programmes and Policies about Them: the Dignified Way

By Njuhi Chege

This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here

Magic happens when educators put children at the centre of what they do. I remember a session organized by RELI Kenya in July 2022 when children were invited to speak with educators, policy makers, parents, and school administrators. 

A full range of education practitioners and policy makers presented their most recent projects and educational innovations. They provided insights into the development and advancement of education policy, but it wasn’t until the children told us how they would be affected that real progress was made. 

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The covid-19 special sauce By Miles Bredin

The covid-19 special sauce

By Miles Bredin

If covid has taught us one thing it’s the need to stay connected while isolated. It sounds like an oxymoron and it’s not very original but staying in touch with people is as important with your work, your donors and your partners as it is with your friends and relations. Read more