A matatu, dala-dala or minibus taxi is Africa's most popular mode of transport — and quite the learning experience in communications. Matatu conductors telegraph their destination, collect payment, get passengers on and off, protect the vulnerable and excite the unenthused.
Well Made Strategy believes communications must be similar: intentional and deliberate, a team effort, done continuously and adapted for different audiences.
Well Made Strategy helps you negotiate the traffic.
Your organisation was birthed with a dream. Realising that dream is hard. We work with you to identify pathways, define tangible goals and objectives, and align your communications to those objectives.
We develop a strategy and tactics to get you there — flagging blind spots, offering candid and unbiased feedback, and helping you achieve your goals.
Well Made Strategy has a tradition of knowledge and skills transfer. We don't do it for you — we show you how to do it and do it with you.
The people who make decisions and do the actual work day-to-day are best placed to tell your organisation's story. We are constantly developing new toolkits, content and curricula to keep up with emerging trends.
Social justice backlash is hindering social justice organisations' ability to create positive change.
Well Made Strategy uses value-based messaging and Ground Truth™ approaches to craft narratives, strategise campaigns and engineer strategic coalitions that shift audience perceptions on controversial issues.
Knowing how to communicate in a crisis is a key skill for any organisation. The last thing you need when managing a crisis is to wonder how to communicate it.
We help you make those decisions in advance so that you are not making simple decisions — often incorrectly — in a screaming panic. Every crisis is different, so we help you plan the process.
01
We work to understand the issue we are aiming to improve or resolve at its core. Most change happens inside people's hearts and minds. Using a mix of scientific and progressive research approaches, we seek to understand first then develop possible solutions. We call this Ground Truth.™
02
With clarity on the enablers, barriers and opportunities to engage audiences, we then design a communication strategy, which has smart narratives, defines the audience, scopes the channels and has clear indicators of success.
03
With a strong and pre-tested strategy, we then go into the actual initiatives. These range from face-to-face meetings to full on media campaigns. We offer support and help, working with trusted storytellers, creatives, producers and partners who will get you in front of the right people at the right time with the right message.
04
At WMS we focus on outcomes. Process indicators are important but they are useless if they aren't bringing us closer to our most important goals. As an ongoing process, we continuously review, learn and iterate out initiatives and course correct accordingly.
Testimonials
“Communications can open up innovation and creativity and is a great opportunity. But if you had asked me this question before the communications workshop, I would not have had the confidence to act. Management would have been asking: Is the team ready? Not anymore.”
