We seek to understand the issue we are working to improve or resolve at its core. Most change must happen inside people’s hearts and minds. Using a mix of scientific and progressive research approaches, we seek to understand first then develop possible solutions. We call this Ground Truth ™
With clarity on the enablers, barriers and opportunities to engage audiences, we then design a communication strategy, which has smart narratives, defines the audience, scope the channels and have clear indicators of success.
With a strong and pre-tested strategy, we then go into the actual initiatives. These range from face-to-face meetings to full on media campaigns. We offer support and help, working with trusted story tellers, creatives, producers and partners who will get you in front of the right people at the right time with the right message.
At WMS we focus on the outcomes. Process indicators are important though they are useless if we aren’t moving the needle or getting closer to our most important goals. As an ongoing process, we continuously review, learn and iterate out initiatives and course correct.
Working with Well Made Strategy was a mind-changing event. It’s not just about evidence, the evidence must prompt action.”
Communications can open up innovation and creativity and is a great opportunity. But if you had asked me this question before the communications workshop, I would not have had the confidence to act. Management would have been asking: Is the team ready? Not anymore.”
The reason we contracted a global expert is because this is central to what we are trying to do: to meeting our targets and galvanizing the market. Communications is where the rubber hits the road.”
By Mumbi Kanyogo, Strategic Communications Advisor, Well Made Strategy This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog
By Njuhi Chege This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here Magic happens when educators put
By Nabila Alibhai A professor of mine balked at the audacity of the American Declaration of Independence listing “the pursuit of happiness” with the other “unalienable rights” of “life” and
Photo: Kenyan Minister for Environment and Forestry Keriako tobiko joined Inger Andersen, Executive Director UNEP and Espen Barth Eide, President of UNEA 5 during UNEA 5 deliberations. Source UNEP By
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