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A matatu, dala-dala or minibus taxi is Africa’s most popular mode of transport. And matatus are quite the learning experience in communications. Matatu conductors must telegraph their destination, collect payment, get passengers on and off, protect the vulnerable and excite the unenthused. All coordinated with many competing interests, the weather, congestion and the traffic cops.
Well Made Strategy believes that communications must be similar: intentional and deliberate, a team effort, done continuously and adapted for different audiences, just like a matatu’s conductor and driver!
Well Made Strategy helps you negotiate the traffic.
We work to understand the issue we are aiming to improve or resolve at its core. Most change happens inside people’s hearts and minds. Using a mix of scientific and progressive research approaches, we seek to understand first then develop possible solutions. We call this Ground Truth.™
With clarity on the enablers, barriers and opportunities to engage audiences, we then design a communication strategy, which has smart narratives, defines the audience, scopes the channels and has clear indicators of success.
With a strong and pre-tested strategy, we then go into the actual initiatives. These range from face-to-face meetings to full on media campaigns. We offer support and help, working with trusted storytellers, creatives, producers and partners who will get you in front of the right people at the right time with the right message.
At WMS we focus on outcomes. Process indicators are important but they are useless if they aren’t bringing us closer to our most important goals. As an ongoing process, we continuously review, learn and iterate out initiatives and course correct accordingly.
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We held a collective organisational health check and this is what we found
The Revolution will be TikTok'd ❤️🔥
The movement will not be manipulated ✊
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Langata Road
Nairobi Kenya
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