Strategic communications is about persuading people to help you reach your objective and bring about the change you want to see in the world.
Communications can help form policy, build support for social reforms, change practice and attitudes, and influence key individuals.
To be effective however, communications need to be strategic - well planned, targeting specific audiences with clear messages that resonate with targets and persuade them to take action.
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TheModules.
There is a great deal of jargon associated with the field. Here, we have kept things simple, using day-to-day language. We also introduce the jargon [in square brackets] and explain it. There are six modules in this handbook that can be used individually or together. You will get the most of out of the handbook if you follow each of the six modules systematically.