About

Our team

Well Made Strategy is a partnership with experts drawn from the fields of communication, law, research, media, journalism and development work. We have worked in both commercial and civil society. This diverse experience allows us to borrow insights, approaches and tools from a diverse tapestry. Making your engagement with us rich and enables you to draw from our consultants journeys in bringing positive impact to your organisations.

Eighty percent of our team is female – and we are a team – members of which offer youth, wisdom, tech-savvy, editing ability, pedagogy skills, speaking aptitude or policy know-how as each assignment demands. Our skills and approach allow us to identify communications assets and needs, design strategy and support implementation, both by providing relevant training and by helping our partners implement.

Farida Nzilani

Farida Nzilani was for six years the Digital Media Producer of social and new media at Shujaaz Inc. where she was responsible for producing, overseeing and analysing the conversations of 1.3 million Kenyans generated by Shujaaz fans on a daily basis. She is now the executive producer of Shujaaz Inc.’s Hustle Fiti.

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Julian Macharia

Julian Macharia has spent of his career in the content value chain – from strategy, communication and multimedia production to XXXX. Starting out as a music producer, he then moved to broadcast media and built Kenya’s largest radio network, Royal Media over a 10 year period. He has consulted for media networks in Tanzania and Somalia. He then shifted to media for social change with Shujaaz Inc. BBC Media Action, DW and others. He is a graduate of media studies, an Integral associate coach and his alter ego is in the built environment. He holds a diploma in Interior design.
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Naomi Maina

Naomi is a versatile, high performing leader with over 15 years experience in successful strategy planning, operations, project implementation and client relationship management across the banking, social enterprise and development sectors. Naomi has an MBA from Strathmore Business School which she deployed in various roles at the Commercial Bank of Africa, GIZ and the National Democratic Institute for International Affairs before joining Shujaaz in 2014.
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Gacheri Ndumba

Gacheri has worked as a brand equity and strategy researcher. She has crafted public policy for the  Government of Kenya  and the African  Union; and she has an MA in Global Studies from the Universities of Vienna/Leipzig.
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Everlyn Kemunto

Everlyn Kemunto has Masters degrees from both London and Nairobi. She has extensive experience in programme design, especially for youth engagement, strategic communication and organisational development. An MEL expert, she had a background in education, international development and communications at the Aga Khan Foundation before joining Shujaaz Inc. and Well Made Strategy. She often focuses on research and research strategy design for learning.
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Mumbi Kanyogo

Mumbi Kanyogo

Mumbi Kanyogo has worked in education, qualitative research, movement building and community fundraising. She is passionate about advocating for people marginalised on account of their gender and sexuality through writing, policy making and political education. Mumbi holds a BA in Public Policy from Duke University and an MSc in African Studies from the University of Oxford. Away from work she writes about social movements and enjoys cooking tried and tested meals for loved ones.
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Maria Wamakonjio

Chief Operating Officer Maria Wamakonjio has over 20 years’ experience in management. She has worked in the tourism, advertising, sales, finance and strategy sectors. Maria is passionate about brand building and its impact on service delivery – a discipline she believes is essential yet often overlooked in both profit and non-profit sectors. Since building the hugely successful ESBC group she has specialised in creating and nurturing systems change – designing performance management systems that boost staff motivation, encourage all over efficiencies and promote social change.
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Miles Bredin

Miles Bredin is a best-selling writer and former journalist. He has worked as United Press International’s East Africa Bureau Chief and as Private Sector Strengthening Advisor to Afghanistan’s Minister of Finance. After an eye-smarting stint with one of the biggest consulting firms in the world, he founded Well Made Strategy with Rob Burnet – consulting for social justice organisations. Miles is a voracious reader and wants to get back to writing; he relaxes by making packed lunches for his wife and daughter.
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WMS Comms Handbook

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