Well Made Strategy grew alongside Shujaaz Inc, the Emmy award winning pioneers of behaviour change communications in East Africa. Like Shujaaz, we put the Player First — making sure that all we do benefits, and is guided by, the people we're working with.
We use an approach built on Appreciative Inquiry: rather than concentrating on what's wrong, we identify organisations' core strengths and build upon them — Support not SWOT.
We lead the Kenya Comms Hub, supporting movements in Africa to shift narratives around controversial social justice issues with Love Matters Kenyaand Komons, and are members of the Federation of International Comms Hubs.
Well Made Strategy is a partnership of experts drawn from communication, law, research, media, journalism and development work. The majority of our team is female — and we are a team — offering youth, wisdom, tech-savvy, editing ability, pedagogy skills, speaking aptitude or policy know-how as each assignment demands.
We have worked in both commercial and civil society — an array of experience that lets us borrow insights, approaches and tools to make communications work better for you.
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