WTPOA: What’s the point of acronyms?
What’s the point of acronyms? Or if you prefer, WTPOA. Well surely there can only really be one point, and that is to save time. But does using acronyms really save time? I don’t think so.
A quiet revolution at Well Told Story
After seven years of exciting work as a division of Well Told Story, our consulting team is entering a period of transformative growth. Since 2009, Well Told Story Consulting has been growing alongside Shujaaz and our other media, sharing the skills and lessons we’ve learned in strategy, media and communications to help our clients harness […]
Discussing youth radicalisation and migration with African experts
Last month our Head of Media, Julian Macharia, & Senior Technical Advisor, Everlyn Kemunto, were invited by the Hanns Seidel Foundation to attend a round-table discussion in Brussels on Youth Radicalization. The objective of the visit was to give the EU a more grounded understanding of the local realities around radicalization and violent extremism in Africa.
After Action Reviews: the power of the ‘feedback loop’
My favourite kind of meeting is an ‘after action review’. It’s that meeting when you get the team back together again, once the dust has settled, and you talk about what happened, why it happened, and how it could have gone better.
Strategy is a process, not a document
We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is a process not a document.
Don’t forget to ASK
On a recent trip to New York, I was intrigued to find that notoriously rude New Yorkers are a lot more polite than their reputation suggests. And they were particularly well-mannered on the subway, once one of the scariest metropolitan railways in the world. Could it be the 2015 subway campaign, encouraging people to behave better? And […]
Auto-play video is changing everything
If you’d have told me a few years ago that the future of social media was text-heavy 90 second videos, I’d have laughed you out of the room. But ‘auto-play’ video on Facebook and Twitter is changing the game, when it comes to digital content creation.
10 top tips for researchers who want to change the world
Let’s face it, a lot of research just gathers dust on a shelf. An analysis of World Bank publications once showed that a third had never been downloaded, by anyone – ever! Most researchers I meet want to change the world, it’s just that very few of them know how. They sweat blood doing the […]
The Little Big Thing
Everybody’s talking about ‘the little big thing’. We’re all working on big things: ending poverty, reducing maternal mortality, gender equality, financial inclusion, universal education, action on climate change… But sometimes we forget about the little thing, that makes the big thing happen.
Policy briefs in a swimming pool
There’s a time and a place for everything. But the best time for policy briefs is not six o’clock in the evening at the end of an all day conference. And the best place for policy briefs is not at a cocktail party, and certainly not floating on the surface of a hotel swimming pool.
