Team

Well Made Strategy is a partnership of experts drawn from the fields of communication, law, research, media, journalism and development work. We have worked in both commercial and civil society. This array of experience allows us to borrow insights, approaches and tools from a rich tapestry of skills. This makes your engagement with us rich and enables you to draw from our consultants’ careers in bringing positive impact to your organisations.

Eighty percent of our team is female – and we are a team – members of which offer youth, wisdom, tech-savvy, editing ability, pedagogy skills, speaking aptitude or policy know-how as each assignment demands. Our skills and approach allow us to identify communications assets and needs, design strategy and support implementation, both by providing relevant training and by helping our partners implement.

Farida Nzilani

Farida Nzilani was for six years the Digital Media Producer of social and new media at Shujaaz Inc. where she was responsible for producing, overseeing and analysing the conversations of 1.3 million Kenyans generated by Shujaaz fans on a daily basis. She is now the executive producer of Shujaaz Inc.’s Hustle Fiti.

Everlyn Kemunto

Everlyn Kemunto has Masters degrees from both London and Nairobi. She has extensive experience in programme design, especially for youth engagement, strategic communication and organisational development. An MEL expert, she had a background in education, international development and communications at the Aga Khan Foundation before joining Shujaaz Inc. and Well Made Strategy. She often focuses on research and research strategy design for learning.

Naomi Maina

Naomi is a versatile, high performing leader with over 15 years experience in successful strategy planning, operations, project implementation and client relationship management across the banking, social enterprise and development sectors. Naomi has an MBA from Strathmore Business School which she deployed in various roles at the Commercial Bank of Africa, GIZ and the National Democratic Institute for International Affairs before joining Shujaaz in 2014.

Gacheri Ndumba

Gacheri has worked as a brand equity and strategy researcher. She has crafted public policy for the  Government of Kenya  and the African  Union; and she has an MA in Global Studies from the Universities of Vienna/Leipzig.

Njuhi Chege

Njuhi Chege has worked in project management, qualitative research, strategy development and media for social change. Her experience spans the Middle East, Anglophone Africa and the USA. She has led countrywide social impact campaigns including producing a radio show for Shujaaz Inc. which helped improve the sexual reproductive health outcomes of vulnerable adolescent girls in Western Kenya; and an online series (Ms. Politician) that cultivated the potential political leadership of women and girls in Kenya. She holds an MA in International Peace Studies from the University of Notre Dame, USA.

Caren Namalenya

Caren Namalenya has eight years experience in Monitoring, Evaluation, Research, and Learning. She has managed and evaluated international development projects across Africa, focusing on Education, Sexual and Reproductive Health, Financial Health, Food, and Media. Caren’s career highlights include her role as Programme Manager at GeoPoll and her work at Shujaaz Inc. She holds a Master’s in project planning and management and a Bachelor’s in Economics & Statistics from the University of Nairobi. Caren is passionate about supporting vulnerable populations. She also serves as a research advisor and Mentor at the Tapona Group Foundation and the Confidence Queen.

Mumbi Kanyogo

Mumbi Kanyogo has worked in education, qualitative research, movement building and community fundraising. She is passionate about advocating for people marginalised on account of their gender and sexuality through writing, policy making and political education. Mumbi holds a BA in Public Policy from Duke University and an MSc in African Studies from the University of Oxford. Away from work she writes about social movements and enjoys cooking tried and tested meals for loved ones.

Maria Wamakonjio

Chief Operating Officer Maria Wamakonjio has over 20 years’ experience in management. She has worked in the tourism, advertising, sales, finance and strategy sectors. Maria is passionate about brand building and its impact on service delivery – a discipline she believes is essential yet often overlooked in both profit and non-profit sectors. Since building the hugely successful ESBC group she has specialised in creating and nurturing systems change – designing performance management systems that boost staff motivation, encourage all over efficiencies and promote social change.

Paul Ekuru

Paul Ekuru has extensive leadership experience in media and communications across multiple markets. He effortlessly blends strategic thinking with creative flair for excellent outcomes. He has been named an Obama Leadership Fellow, a CFC Stanbic Media Rising Star and a Tony Elumelu Entrepreneur. He graduated top of class (Summa Cum Laude) at United States International University and has been accepted at the London School of Economics for his postgraduate studies. Meanwhile, he is a teaholic by morning, an empathy cultivator by noon and a wannabe athlete by evening.

Julian Macharia

Julian Macharia is a systems thinker, drawn to solving human problems in the global south in a practical yet effective way. He always makes the effort but seeks the path of least resistance. He has always found that good communications eases the way to success. He has spent his career in the communications and content value chain – from strategy, communication design and development to implementation. Starting out as a content producer, he moved to broadcast media, building and skilling community radio stations around East Africa and using media for behaviour change and activism. Julian is a media studies graduate and an Integral Associate Coach™. His alter ego has a diploma in interior design and is fascinated by the built environment.

Eric Musili

Eric has eight years of expertise in the business process outsourcing industry, specialising in Project and Operations Management, Team Leadership, and Quality Analysis. He has a comprehensive skill set in managing all aspects of delivery centre operations, including project planning, budget oversight, and the seamless coordination of project elements. He has a proven ability to work closely with clients and partners, ensuring that project objectives are met within defined scope and budget constraints. His experience encompasses leading large-scale machine learning data projects in sectors such as Retail & E-commerce, Autonomous Vehicles, Agriculture and Food, Consumer Tech & Media, Robotics, and Manufacturing.

Miles Bredin

Miles Bredin is a best-selling writer and former journalist. He has worked as United Press International’s East Africa Bureau Chief and as Private Sector Strengthening Advisor to Afghanistan’s Minister of Finance. After an eye-smarting stint with one of the biggest consulting firms in the world, he founded Well Made Strategy with Rob Burnet – consulting for social justice organisations. Miles is a voracious reader and wants to get back to writing; he relaxes by making packed lunches for his wife and daughter.

Steve Mayaka

Steve Mayaka, CPA, is a finance and accounting expert with over ten years of experience in financial planning, analysis, reporting, tax, banking, budgeting, and grant management for Brot für die Welt, UKAID, DCA, Trócaire, and EQUITAS. Steve has successfully developed and implemented effective cash management systems, advanced forecasting tools, and strategic planning frameworks to improve financial performance and sustainability. He is a Certified Public Accountant (CPAK), Certified Treasury Analyst™ (GAFM), and Financial Modeling and Valuation Analyst (FMVA™) from CFI. In his leisure time, Steve enjoys playing table tennis and soccer.

Sarah Forde Owuor

Sarah is a former BBC radio journalist, presenter and producer and the founder of Moving the Goalposts, a girls’ football and rights programme in Kenya. She couples her experience of working in civil society and her BBC media work for Well Made Strategy, helping organisations throughout Africa to become much more strategic in their communications. She is also an Integral Master Coach ™

Team

Farida Nzilani

Everlyn Kemunto

Naomi Maina

Gacheri Ndumba

Njuhi Chege

Caren Namalenya

Mumbi Kanyogo

Maria Wamakonjio

Paul Ekuru

Julian Macharia

Eric Musili

Miles Bredin

Steve Mayaka

Sarah Forde Owuor

Contact

Office

Comms Handbook

Links

Team

Farida Nzilani

Everlyn Kemunto

Naomi Maina

Gacheri Ndumba

Njuhi Chege

Caren Namalenya

Mumbi Kanyogo

Maria Wamakonjio

Paul Ekuru

Julian Macharia

Eric Musili

Miles Bredin

Steve Mayaka

Sarah Forde Owuor

Contact

Office

Comms Handbook

Links

WMS Comms Handbook