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LISTEN to the FIFTH episode of the new Well Told Story INSIGHTS Podcast

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This is a special episode about the work of Well Made Strategy, our strategic communications consultancy section.

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In the  week that US academic Richard H. Thaler wins the Nobel Prize for his work on behavioural economics, it’s worth thinking about what that means for us lesser mortals toiling on the coal face of learning, health, and happiness (the suffix to his 2008 book, Nudge, with Cass Sunstein).

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A lot of think tanks and research organisations end up using a submarine strategy. They don’t do it deliberately. It’s just what happens, by default, in the absence of a communications strategy.

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Donald Trump believes that climate change was “created for and by the Chinese” and just signed an executive order putting an end to the ‘war on coal‘. Despite the consensus within the global scientific community that climate change is triggered by human activity, many people simply do not buy it. A new book that explores “the myth gap” explains that evidence and arguments (on their own) are not enough. Closer to home, persuasion is not just for salespeople; you may have to persuade donors to fund your amazing intervention, to persuade your boss to take on your brilliant idea or even persuade an entire community to adopt new behaviours.

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We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is a process not a document.

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