A lot of think tanks and research organisations end up using a submarine strategy. They don’t do it deliberately. It’s just what happens, by default, in the absence of a communications strategy.
Donald Trump believes that climate change was “created for and by the Chinese” and just signed an executive order putting an end to the ‘war on coal‘. Despite the consensus within the global scientific community that climate change is triggered by human activity, many people simply do not buy it. A new book that explores “the myth gap” explains that evidence and arguments (on their own) are not enough. Closer to home, persuasion is not just for salespeople; you may have to persuade donors to fund your amazing intervention, to persuade your boss to take on your brilliant idea or even persuade an entire community to adopt new behaviours.
What’s the point of acronyms? Or if you prefer, WTPOA. Well surely there can only really be one point, and that is to save time. But does using acronyms really save time? I don’t think so.
We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is a process not a document.