Defying gravity: why the ‘submarine strategy’ drags you down
A lot of think tanks and research organisations end up using a submarine strategy. They don’t do it deliberately. It’s just what happens, by default, in the absence of a communications strategy.
Fake-news and alt-facts: you don’t have to compromise to be persuasive
Donald Trump believes that climate change was “created for and by the Chinese” and just signed an executive order putting an end to the ‘war on coal‘. Despite the consensus within the global scientific community that climate change is triggered by human activity, many people simply do not buy it. A new book that explores […]
WTPOA: What’s the point of acronyms?
What’s the point of acronyms? Or if you prefer, WTPOA. Well surely there can only really be one point, and that is to save time. But does using acronyms really save time? I don’t think so.
Strategy is a process, not a document
We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is a process not a document.
