Nudge, nudge, tweet, tweet

In the  week that US academic Richard H. Thaler wins the Nobel Prize for his work on behavioural economics, it’s worth thinking about what that means for us lesser mortals toiling on the coal face of learning, health, and happiness (the suffix to his 2008 book, Nudge, with Cass Sunstein).

Fake-news and alt-facts: you don’t have to compromise to be persuasive

Donald Trump believes that climate change was “created for and by the Chinese” and just signed an executive order putting an end to the ‘war on coal‘. Despite the consensus within the global scientific community that climate change is triggered by human activity, many people simply do not buy it. A new book that explores […]

Strategy is a process, not a document

We often get asked by organizations if we will write them a communications strategy. We could, but we won’t. Because we believe that strategy is a process not a document.

WMS Comms Handbook

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