Campaign strategists should value storytellers for they know our target audiences well

Campaign strategists should value storytellers for they know our target audiences well, by Mumbi Kanyogo

By Mumbi Kanyogo, Strategic Communications Advisor, Well Made Strategy This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here Persuasion is our trade. When working on campaigns our aim is to design narratives that persuade swayable audiences to support our partners’ objectives. We […]

What is happiness?  And What’s So Great About Happiness Anyways?

By Nabila Alibhai A professor of mine balked at the audacity of the American Declaration of Independence listing “the pursuit of happiness” with the other “unalienable rights” of “life” and “liberty.” Clinically depressed, this professor made us question the pragmatism and equal opportunity (or lack thereof) we have to be happy.  She directed us instead […]

UNEA 5, Climate Action for People and Nature

Photo: Kenyan Minister for Environment and Forestry Keriako tobiko joined Inger Andersen, Executive Director UNEP and Espen Barth Eide, President of UNEA 5 during UNEA 5 deliberations. Source UNEP By Fiona Imbali Approximately 42 per cent of Kenya’s Gross Domestic Product comes from natural resource-related sectors such as agriculture, forestry, tourism, fishing and mining. These […]

Beyond $100 billion for Developing Nations, Africa’s Climate Finance Agenda at COP 26

By Fiona Imbali Well Made Strategy’s newest team member, Fiona Imbali, previously worked on climate change issues at the African Centre for Technology Studies. While there, she moderated a high panel discussion of African Union in Nigeria on the Green Climate Fund. She holds an MSc in Development Management from The London School of Economics […]

The covid-19 special sauce

The covid-19 special sauce By Miles Bredin

By Miles Bredin If covid has taught us one thing it’s the need to stay connected while isolated. It sounds like an oxymoron and it’s not very original but staying in touch with people is as important with your work, your donors and your partners as it is with your friends and relations.

New job, new culture, new world: making the home office work

Fiona Imbali's post

By Fiona Imbali The last time I held a full-time office job the world was a very different place. The covid-19 pandemic had not struck; working from home was unthinkable; and work-life balance was a far-away aspiration. A month after I left that job to take on flexible consulting assignments, the pandemic struck and everything […]

Strategic Communications for Social Change handbook, THE REMIX.

Well Made Strategy Handbook

“How hard can it be?” we thought when we first discussed our Communications for Social Change handbook.  Oh, the hubris! Multiple versions, three design houses and three years later, we present to you: Strategic Communications for Social Change, the remix.

Taking Action on the Climate Crisis: How WMS plans to work on the Climate Crisis

Free books! Competition!  By TEAM WMS  Well, we made it to February! And if the last year has taught us anything, it is that we must all play our part. The covid-19 response is all about our own personal contributions to the bigger system, our responsibility each to act for the good of others. We must work together to thrive and if we all do our part, things will get better!   That applies to individual people wearing masks to protect their fellows and it applies to governments supporting Covax to protect their fellows.   […]

WMS Comms Handbook

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