Campaign strategists should value storytellers for they know our target audiences well

Campaign strategists should value storytellers for they know our target audiences well, by Mumbi Kanyogo

By Mumbi Kanyogo, Strategic Communications Advisor, Well Made Strategy This blog post was originally written for the Dignified Storytelling Blog hosted by Dubai Cares. You can access the original blog post here Persuasion is our trade. When working on campaigns our aim is to design narratives that persuade swayable audiences to support our partners’ objectives. We […]

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