Learn to communicate
like a matatu!

A matatu, dala-dala or minibus taxi is Africa’s most popular mode of transport. And matatus are quite a learning experience in communications! Matatu conductors must telegraph their destination, collect payment, get passengers on and off, protect the vulnerable and excite the unenthused. All coordinated with many competing interests, the weather, congestion and the traffic cops.

Well Made Strategy believes that communications must be similar: intentional and deliberate, a team effort, done continuously and adapted for different audiences, just like a matatu’s conductor and driver!

Well Made Strategy helps you negotiate the traffic.

What we do

Strategic Communications

Learning, Coaching & Advisory

Narrative Framing

Crisis Communications

How we do it

1. Discovery

We seek to understand the issue we are working to improve or resolve at its core. Most change must happen inside people’s hearts and minds. Using a mix of scientific and progressive research approaches, we seek to understand first then develop possible solutions. We call this Ground Truth ™

2. Design

With clarity on the enablers, barriers and opportunities to engage audiences, we then design a communication strategy, which has smart narratives, defines the audience, scope the channels and have clear indicators of success.

3. Delivery

With a strong and pre-tested strategy, we then go into the actual initiatives. These range from face-to-face meetings to full on media campaigns. We offer support and help, working with trusted story tellers, creatives, producers and partners who will get you in front of the right people at the right time with the right message.

4. Dissect

At WMS we focus on the outcomes. Process indicators are important though they are useless if we aren’t moving the needle or getting closer to our most important goals. As an ongoing process, we continuously review, learn and iterate out initiatives and course correct.

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Strategic Collaborators

WMS Comms Handbook

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