Your organisation was birthed with a dream. Getting there is the hard part. We work with you to identify pathways, define tangible goals and objectives to help you realise the change or impact you want to see. This process includes aligning your communications to your objectives, then developing a strategy and tactics to get you there. The value of having an outside eye in strategy development is that we can flag blind spots, provide candid and unbiased feedback and XXX.
After we develop and deploy your communication strategy, we are available offer continuing advisory and support on the implementation and advise on where to iterate based on the impact and insights we glean. This is where the real magic happens and where we impart our process and approach into the organization. We walk with you on your implementation journey to ensure your skills and thinking become second nature and your communication is effective.
WMS has a tradition of knowledge and skills transfer. We don’t do it for you, rather we show you how to do it and do it with you. We believe that people who make decisions and do the actual work on a day-to-day basis are best placed to tell your organisation’s story and tell others why it’s important. We are constantly developing new toolkits, content and curricula to keep up with emerging trends and new approaches.
With clarity on the enablers, barriers and opportunities to engage audiences, we then design a communication strategy, which has smart narratives, defines the audience, scope the channels and have clear indicators of success. IS THIS THE CORRECT COPY?
Oppositional perception often hinders social justice organisations’ ability to create positive change. Well Made Strategy uses its value-based and Ground Truth™ approaches to craft narratives and strategise campaigns that shift audience perceptions on controversial social justice issues
